The length to which some people will go in order to sell a product is astonishing.
Having studied the psychology behind sales, I am aware of the benefit of making associations – product placement in movies and television shows, joint marketing efforts between the makers of complimentary products, etc. Associations can be enormously beneficial.
Where I have trouble in agreeing to their benefit however, is in the employment of associations which contain a seemingly charitable or honorable mission on one hand, and a product on the other.
Since when did “cancer” become a useful buzz word ?
If you want to make a statement, or issue a call to arms for the benefit of an important issue, then do so. Don’t try to sell me a product at the same time. I don’t want it. If I am truly interested in contributing either my time or my money, or even both, then I will. If I should happen to have some vested interest, then my interest will influence my decisions.
Your product may be wonderful. It may have even assisted those involved in the mission or charity. Unless you are proposing that I purchase more of the product, so as to increase the benefit to those in need or those carrying out the orders on the front lines of the mission, save your effort.
A cancer patient benefitted from the use of an iPad. That’s wonderful. Where can I make a donation?
No answer there. Only more attention paid to the device.
If you have made this association, in order to influence my opinion of the
iPads productivity benefits, then you have made an utterly despicable choice.
Although I guess I must thank you for the wisdom. I will no longer have confidence in any company, having a similar attitude. I will have no confidence in such foolish arrogance.
I believe in people with honorable intentions. I believe in character. I believe in companies which value these qualities in their employees and in their cultures.
I also believe in goodness.
Goodness always humbles pride. Always.
I hope your intentions are good because not only is goodness always traveling, always influencing worldly direction, but goodness always prevails.